LEGAL

RITVA — Privacy Policy

AI Visibility Infrastructure Platform

Effective Date: June 12, 2026
Last Updated: June 12, 2026
Platform: ritva.ai
Operator: Pavan Kumar (Sole Proprietorship)
Privacy Contact: privacy@ritva.ai

Table of Contents

• Introduction
• Information We Collect
• How We Use Information
• Account Information
• Website & URL Analysis Data
• Search Visibility & Discovery Data
• Connected Integrations
• AI Processing & Generated Outputs
• Cookies & Tracking Technologies
• Analytics & Performance Monitoring
• Third-Party Services
• Payment Information
• Data Storage & Retention
• Data Security
• International Data Transfers
• User Rights
• Children's Privacy
• Business Transfers
• Changes to This Policy
• Contact Information

1. Introduction

Ritva ("we," "us," or "our") operates ritva.ai, an AI Visibility Infrastructure Platform designed to help businesses and creators analyze and improve their digital presence across search engines, AI discovery surfaces, and online platforms.

This Privacy Policy explains how Ritva collects, uses, stores, shares, and protects information when you access or use the Platform, including all services, tools, AI systems, website analysis infrastructure, content generation features, and associated software (collectively, the "Platform").

This Policy applies to:

• All registered users of the Platform
• Visitors to ritva.ai and associated subdomains
• Any individual or organization whose data is processed through use of the Platform

By accessing or using the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the data practices described herein. If you do not agree with this Policy, you must discontinue use of the Platform.

This Privacy Policy should be read alongside our Terms of Use, which governs your access to and use of the Platform.

2. Information We Collect

Ritva collects information in three primary ways: information you actively provide, information submitted to the Platform for analysis, and information collected automatically during your use of the Platform.

2.1 Information You Provide

When you register, use, or communicate with us through the Platform, you may provide:

• Identity information — your full name or display name
• Contact information — email address
• Account credentials — username, password (stored in hashed form)
• Company information — organization name, industry, website URL
• Profile information — preferences, settings, and account configurations
• Support requests — details you submit when contacting our support team
• Feedback and surveys — responses to research, feedback forms, or product surveys
• Communications — messages you send to Ritva via email or in-platform channels

2.2 Information Submitted to the Platform

The following data is submitted by you directly in the course of using Ritva's core features:

• URLs and domains — websites and web addresses submitted for analysis or optimization
• Website content and structure — pages, metadata, technical site data accessible via submitted URLs
• SEO and visibility data — keyword targets, ranking goals, search performance inputs
• Content submitted for analysis — copy, descriptions, headings, or other content you upload for review
• Content generation requests — prompts, briefs, instructions, and parameters submitted to AI features
• Connected service data — information made available through third-party integrations you authorize (see Section 7)

2.3 Automatically Collected Information

When you access or use the Platform, the following information is collected automatically:

• Device information — device type, operating system
• Browser information — browser type, version, language settings
• Network information — IP address, approximate geographic location derived from IP
• Session data — login timestamps, session duration, pages visited, features accessed
• Usage activity — actions taken within the Platform, feature interactions, report generations
• Log data — server logs, error reports, diagnostic data
• Referral data — the source URL or referrer that directed you to the Platform

3. How We Use Information

Ritva uses the information collected for the following purposes:

Service Delivery

• Providing access to the Platform and all subscribed features
• Crawling, analyzing, and processing submitted URLs to generate audits and reports
• Running AI models to produce content recommendations, SEO strategies, and visibility insights
• Computing search visibility scores, discovery metrics, and entity presence signals
• Delivering multi-platform content management and scheduling functionality
• Generating performance reports and analytics dashboards

Account & Subscription Management

• Creating and maintaining your account
• Processing subscription payments and managing billing cycles
• Sending transactional communications (receipts, renewal notices, account alerts)
• Managing plan upgrades, downgrades, and cancellations

Platform Improvement

• Analyzing usage patterns to improve feature quality and performance
• Identifying and resolving bugs, errors, and service interruptions
• Conducting research and development to build new Platform capabilities
• Training internal systems on aggregated, anonymized data (never on identifiable customer content without consent — see Section 8)

Security & Compliance

• Detecting, investigating, and preventing fraudulent or unauthorized activity
• Enforcing our Terms of Use and other applicable policies
• Complying with applicable legal obligations and regulatory requirements
• Responding to lawful requests from governmental or regulatory authorities

Communications

• Responding to support requests and inquiries
• Sending product updates, feature announcements, and service notifications
• Sending marketing communications where you have provided consent (with opt-out available at any time)

4. Account Information

When you create a Ritva account, we collect the information necessary to establish, secure, and manage your account.

Account creation requires a valid email address and password at minimum. You may optionally provide your name, company name, and other profile details to personalize your experience.

Authentication is handled via secure credential verification. Passwords are never stored in plain text; they are hashed using industry-standard cryptographic methods before storage.

Profile management — you may update your account information at any time from within your account settings. Changes take effect immediately.

Subscription management — your active plan, billing cycle, payment method status, and usage data are stored in association with your account.

Account security — we implement reasonable technical measures to protect your account, including session management and access controls. You are responsible for maintaining the confidentiality of your login credentials.

If you believe your account has been compromised, contact us immediately at security@ritva.ai.

5. Website & URL Analysis Data

Website and URL analysis is a core function of the Ritva Platform. When you submit URLs or domains for analysis, the following processing may occur:

• Crawling — Ritva's systems may automatically request and retrieve publicly accessible content from submitted URLs
• Analysis — technical attributes, content structure, metadata, on-page signals, and performance indicators are extracted and analyzed
• Processing — raw crawl data is transformed into structured audit outputs, reports, and recommendations
• Internal indexing — analyzed data may be stored internally to enable historical comparisons, trend analysis, and report generation
• Audit generation — processed data is used to generate SEO audits, visibility assessments, and strategic recommendations

User responsibility: By submitting a URL to Ritva, you represent and warrant that you own the submitted website or domain, or that you have received explicit authorization from the website owner to submit it for analysis. Ritva is not responsible for unauthorized URL submissions.

Ritva does not claim any ownership over websites or content analyzed through the Platform. Analysis outputs are subject to the AI-Generated Content Disclaimer in our Terms of Use.

6. Search Visibility & Discovery Data

Ritva is an AI Visibility Infrastructure Platform — not simply an SEO tool. A core part of the Platform's function is measuring, modeling, and improving your presence across search engines, AI discovery surfaces, and digital channels. In the course of providing these services, Ritva may collect, process, compute, and store the following categories of visibility data:

• Search visibility signals — indicators of how content appears and performs in search engine results, including rankings, impressions, and organic performance data
• AI discovery indicators — signals relating to whether and how your content, brand, or entity is recognized and surfaced by AI-powered discovery systems
• Entity presence data — information about how your brand, products, people, or organization are represented across the web and in knowledge systems
• Content coverage measurements — analysis of which topics, keywords, and subject areas your content addresses and where gaps exist
• Platform visibility metrics — presence and performance data across indexed platforms including web, social, video, and programmatic channels
• Authority and relevance indicators — signals used to assess the credibility, relevance, and topical authority of submitted domains and content
• Comparative visibility benchmarks — aggregated and anonymized comparative data used to contextualize your visibility performance relative to industry patterns

This data is generated from your submitted URLs, connected integrations, and publicly accessible information. It is used exclusively to deliver and improve Ritva's visibility analysis and reporting features. Visibility data is not sold or shared with third parties outside the service delivery context described in this Policy.

7. Connected Integrations

Ritva may support integrations with third-party platforms and services that you choose to connect to your account. Current and future integrations may include services such as Google Search Console, Google Analytics, content management systems, and social media platforms.

When you connect a third-party integration:

• You authorize Ritva to access information made available through that integration, to the extent permitted by your authorization
• Data accessed via integrations is used solely to provide the functionality you have requested within the Platform
• Ritva will only request the minimum permissions necessary to deliver the connected feature
• You may revoke integration access at any time through your account settings or through the third-party platform's own authorization controls

Scope of integration data: The specific data accessed depends on the integration and the permissions you grant. Ritva does not access integration data beyond what is necessary for the requested functionality and will not use integration data for purposes unrelated to your use of the Platform.

Third-party integrations are subject to the privacy policies of the respective platforms. Ritva is not responsible for the data practices of third-party services you choose to connect.

8. AI Processing & Generated Outputs

Ritva's Platform relies on large language models and other AI systems to deliver core functionality. This section explains how your data interacts with these systems.

8.1 How AI Processing Works

• Input processing — content you submit, URLs you provide, prompts you write, and analysis requests you initiate are transmitted to AI systems for processing
• Output generation — AI models generate content recommendations, SEO strategies, visibility insights, and written drafts in response to your inputs
• Output storage — AI-generated outputs associated with your account may be stored within the Platform to support report history, re-generation, and comparative analysis
• Prompt retention — prompts and instructions you submit may be retained for a limited period for quality assurance, debugging, and service continuity purposes

8.2 No AI Training Without Consent

Ritva does not use your submitted content, URLs, prompts, or AI-generated outputs to train AI models without your explicit consent.

This applies to:

• Content and copy you submit to the Platform
• Website data derived from your submitted URLs
• Prompts and instructions you provide to AI features
• AI-generated outputs produced for your account

Aggregated, fully anonymized, and de-identified usage patterns (not tied to any individual user or account) may be used to improve Platform performance. This does not constitute training on customer content.

8.3 Third-Party AI Providers

Ritva's AI features are powered by third-party large language model providers operating on Ritva's behalf. Your inputs may be transmitted to these providers for processing. We contractually require these providers to handle your data in accordance with applicable privacy standards and to not use your data for their own model training. See Section 11 for details on our AI providers.

9. Cookies & Tracking Technologies

Ritva uses cookies and similar tracking technologies to operate and improve the Platform. You can manage your cookie preferences through your browser settings or our cookie consent controls.

9.1 Types of Cookies We Use

Authentication cookies
Used to identify you as a logged-in user and maintain your session across page loads. These are essential to Platform functionality and cannot be disabled without preventing login.

Session cookies
Temporary cookies that expire when you close your browser. Used to maintain state during your active session (e.g., preserving your position within a workflow).

Preference cookies
Store your settings and preferences (e.g., display settings, language preferences, dashboard configurations) so they persist across sessions.

Security cookies
Used to detect and prevent fraudulent activity, including CSRF protection and anomalous session detection.

Analytics cookies
Used to collect anonymous or pseudonymous data about how users interact with the Platform. Help us understand which features are used, identify friction points, and prioritize improvements. See Section 10 for details.

9.2 Managing Cookies

You may disable non-essential cookies through your browser settings or our cookie consent interface. Disabling authentication or security cookies will affect your ability to use the Platform. We do not respond to Do Not Track (DNT) browser signals at this time.

10. Analytics & Performance Monitoring

Ritva uses analytics and monitoring tools to understand Platform usage, maintain performance, and identify issues. The tools we use may include:

• Vercel Analytics — page performance and web vitals monitoring
• PostHog (or equivalent) — product analytics, event tracking, and user session analysis
• Error tracking tools — automated error and exception reporting to support debugging and reliability

Data collected through these tools is used for:

• Traffic analysis and usage pattern understanding
• Performance monitoring and uptime tracking
• Error and exception tracking
• Feature engagement analysis and funnel optimization
• Audit generation performance and visibility workflow analytics
• Discovery pipeline monitoring and report quality measurement

Analytics data is collected on a pseudonymous or aggregated basis where possible. We do not sell analytics data to third parties. Third-party analytics providers are subject to their own privacy policies; links to relevant policies are available upon request.

11. Third-Party Services

To deliver the Platform's features, Ritva works with third-party service providers. Data may be shared with these providers only to the extent necessary to perform the services they provide.

Our third-party providers may include, depending on the features you use:

We only share data with third-party providers to the extent necessary to deliver the Platform's services. We do not sell your personal data to third parties. We do not share your data with advertisers.

Each third-party provider operates under its own privacy policy and terms of service. We require our providers to implement reasonable data protection measures consistent with applicable law.

12. Payment Information

All payments processed through the Platform are handled by Ritva's authorized third-party payment providers. Ritva primarily processes payments through HDFC Bank Payment Gateway and may utilize Razorpay or other payment providers as backup, redundancy, regional, or alternative processing solutions where necessary.

Payment processing is subject to the applicable payment provider's privacy policy, terms of service, security requirements, and regulatory obligations.

Ritva does not store your full card number, CVV, UPI PIN, net banking credentials, or complete payment credentials on its own systems. Payment instruments are processed, tokenized, and stored by authorized payment processors in accordance with applicable security and compliance standards.

Depending on your location, payment method, availability, or operational requirements, transactions may be routed through HDFC Bank Payment Gateway, Razorpay, or another authorized payment processing partner selected by Ritva.

The following billing information is retained by Ritva:

• Subscription plan details and billing cycle
• Payment status (successful, failed, pending)
• Transaction identifiers and timestamps
• Partial payment method identifiers (e.g., card type and last four digits) as provided by the payment processor
• Invoice and receipt records for accounting and legal compliance purposes

Billing records are retained for a minimum of 7 years or as required by applicable tax and financial regulations.

13. Data Storage & Retention

Ritva retains your data for as long as necessary to provide the Platform's services and to comply with applicable legal obligations. The following retention guidelines apply:

Account deletion: When you request account deletion, your request enters a grace period of up to 30 days before permanent deletion is performed. During this grace period you may cancel the deletion request and restore your account. After the grace period expires, your personal data will be permanently deleted or irreversibly anonymized, except where retention is required by law or where data has been incorporated into aggregated, anonymized datasets that cannot be disaggregated. Deletion of your account results in permanent loss of access to your reports, history, and outputs stored within the Platform.

Billing and legal retention: Certain billing, tax, fraud prevention, audit, and legal compliance records may be retained after account deletion where required by applicable law. Where retained, such records will be anonymized or de-identified to remove personally identifiable information to the extent permitted by the relevant legal obligation.

To request account deletion, contact support@ritva.ai or use the account deletion option in your account settings.

14. Data Security

Ritva implements reasonable technical and organizational safeguards to protect your data from unauthorized access, disclosure, alteration, and destruction. Our security practices include:

• Encryption in transit — all data transmitted between your browser and the Platform is encrypted using TLS (HTTPS)
• Encryption at rest — sensitive data stored in our databases is encrypted at rest
• Access controls — access to production systems and customer data is restricted to authorized personnel on a need-to-know basis
• Authentication — internal access to sensitive systems requires multi-factor authentication
• Monitoring — we implement logging, alerting, and anomaly detection on our infrastructure
• Vendor security — third-party providers are evaluated for security practices before engagement
• Incident response — we maintain procedures for detecting, containing, and responding to data security incidents

No system is completely secure. While we apply reasonable safeguards, Ritva cannot guarantee that unauthorized third parties will never be able to defeat our security measures. If you believe your data has been compromised, contact us immediately at security@ritva.ai.

In the event of a data breach that is likely to result in a risk to your rights, we will notify affected users and relevant authorities as required by applicable law.

15. International Data Transfers

Ritva is operated from India. However, the third-party services we use to deliver the Platform — including AI providers, cloud infrastructure, analytics tools, and payment processors — may process and store data in jurisdictions outside of India, including in the United States and the European Union.

By using the Platform, you acknowledge and consent to the transfer of your data to these jurisdictions, which may have data protection laws that differ from those in your country of residence.

Where we transfer data internationally, we take steps to ensure that appropriate contractual and technical safeguards are in place, consistent with applicable data protection requirements.

If you have questions about international data transfers, contact privacy@ritva.ai.

16. User Rights

Depending on your jurisdiction, you may have the following rights with respect to your personal data. To exercise any of these rights, contact privacy@ritva.ai.

16.1 Right of Access

You may request a copy of the personal data Ritva holds about you. We will respond to verified access requests within 30 days.

16.2 Right to Correction

If any personal data we hold about you is inaccurate or incomplete, you may request that we correct it. You may also update most account information directly within your account settings.

16.3 Right to Deletion

You may request deletion of your personal data. Upon a verified request, your account enters a grace period of up to 30 days during which you may cancel the request. After the grace period, Ritva will permanently delete or anonymize your data, except where legal obligations require retention. Note that once the grace period expires, deletion is permanent and your account and all associated content and outputs cannot be recovered.

16.4 Right to Restriction

In certain circumstances, you may request that we restrict the processing of your personal data (for example, while a correction request is being assessed).

16.5 Right to Data Portability

Where technically feasible, you may request a copy of your data in a structured, machine-readable format.

16.6 Right to Withdraw Consent

Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that occurred prior to withdrawal.

16.7 Right to Object

You may object to processing of your personal data for direct marketing purposes at any time. Use the unsubscribe link in any marketing email or contact support@ritva.ai.

16.8 How to Submit a Request

Send your request to privacy@ritva.ai with sufficient information to verify your identity. We will acknowledge your request within 5 business days and respond fully within 30 days. We may need to verify your identity before fulfilling the request.

17. Children's Privacy

The Ritva Platform is not intended for use by individuals under the age of 18. We do not knowingly collect personal data from anyone under 18 years of age.

If you believe that a minor has provided personal data to Ritva, please contact us at privacy@ritva.ai and we will take steps to delete that information promptly.

18. Business Transfers

Ritva is a growing company, and in the future may be involved in a merger, acquisition, financing, reorganization, bankruptcy, receivership, asset sale, or similar transaction. In such events, your data may be transferred as part of the business or assets involved.

If such a transfer occurs, we will:

• Notify you via email or in-platform notice prior to the transfer where reasonably practicable
• Ensure the acquiring party agrees to honor the commitments made in this Privacy Policy, or provide you with notice and the opportunity to opt out before your data is subject to materially different terms

19. Changes to This Policy

Ritva reserves the right to update or modify this Privacy Policy at any time. When changes are made:

• The updated Policy will be published at ritva.ai/privacy with a revised Effective Date
• For material changes — meaning changes that significantly affect how we collect, use, or share your personal data — we will provide advance notice via email or in-platform notification at least 14 days before the changes take effect
• Your continued use of the Platform after updated terms become effective constitutes acceptance of the revised Policy

If you do not agree with any update to this Policy, you must stop using the Platform and may request deletion of your data as described in Section 16.

20. Contact Information

For privacy-related questions, requests, or concerns, please contact Ritva using the information below.

Privacy inquiries and data requests:
privacy@ritva.ai

Legal notices:
legal@ritva.ai

Security concerns and incident reporting:
security@ritva.ai

General support:
support@ritva.ai

Mailing address:
Ritva
Pavan Kumar (Sole Proprietorship)
80/1, Krishnaleela nilayam, Amar Jyoti colony
New Bowenpally, Secunderabad,
Telangana, 500011,
India

We aim to respond to all privacy-related inquiries within 5 business days.

*This Privacy Policy is subject to legal review and may be updated prior to commercial launch. Ritva recommends that all legal documents be reviewed by qualified legal counsel before publication.*

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