LEGAL

RITVA — Terms of Use

AI Visibility Infrastructure Platform

Effective Date: June 12, 2026
Last Updated: June 12, 2026
Platform: ritva.ai
Operator: Pavan Kumar (Sole Proprietorship)
Legal Contact: legal@ritva.ai

These Terms of Use ("Terms") govern your access to and use of the Ritva platform, including all services, tools, AI systems, website analysis infrastructure, content generation features, and associated software (collectively, the "Platform"). Please read these Terms carefully before using Ritva.

By accessing or using the Platform, you confirm that you have read, understood, and agree to be bound by these Terms and all applicable laws and regulations. If you do not agree, you must immediately discontinue use of the Platform.

1. Acceptance of Terms

Your use of Ritva constitutes your express agreement to these Terms. This agreement is legally binding. If you are using the Platform on behalf of an organization, company, or other legal entity, you represent that you have full authority to bind that entity to these Terms.

If you do not accept these Terms in their entirety, you are not authorized to use Ritva and must immediately cease all access to the Platform.

2. Eligibility

To access and use Ritva, you must:

Be at least 18 years of age, or the legal age of majority in your jurisdiction, whichever is greater.
Have full legal capacity to enter into binding agreements.
If acting on behalf of a company or organization, have explicit authority to legally bind that entity.
Comply with all applicable local, national, and international laws and regulations relevant to your use of the Platform.
Not be a person or entity barred from using the Platform under applicable law.

Ritva reserves the right to verify eligibility at any time and to decline access to any user at its sole discretion.

3. Description of Services

Ritva is an AI Visibility Infrastructure Platform designed to assist businesses and creators in analyzing and improving their digital visibility across online platforms. The Platform currently includes, but is not limited to, the following services:

AI-powered search visibility analysis and SEO signal interpretation
Search engine optimization recommendations and strategic execution tooling
AI-generated content preparation and publishing assistance
Website crawling, analysis, and technical audit systems
Discovery infrastructure across web, social, and programmatic channels
Multi-platform content management support (Website, Instagram, YouTube, LinkedIn, X/Twitter)
Performance tracking, reporting, and growth analytics

Ritva does not guarantee that use of these services will result in specific outcomes, rankings, traffic increases, or revenue growth. The Platform provides analysis and execution tooling to support your decisions — final outcomes remain your responsibility.

*Ritva is not a substitute for professional SEO consultation, legal advice, or business strategy. Results vary based on platform conditions, competitive landscape, and user implementation.*

4. User Accounts

To access certain features of the Platform, you must register for an account. By creating an account, you agree to:

Provide accurate, current, and complete information during registration and maintain its accuracy over time.
Maintain the confidentiality of your login credentials. You are solely responsible for all activity that occurs under your account.
Immediately notify Ritva at security@ritva.ai if you become aware of any unauthorized use of your account or any security breach.
Not share your account credentials with any third party or permit unauthorized persons to access your account.
Not create multiple accounts for the purpose of circumventing Platform limits, restrictions, or policies.

Ritva will not be liable for any loss or damage arising from your failure to protect your account credentials. You accept full responsibility for all activities and content generated through your account.

5. User Responsibilities

You are solely and fully responsible for:

All URLs, domains, and websites you submit to the Platform for analysis, optimization, or processing.
All content you publish, schedule, or deploy using outputs generated by the Platform.
Ensuring your use of the Platform complies with all applicable laws, including data protection, intellectual property, spam, and consumer protection regulations.
Compliance with the terms, policies, and webmaster guidelines of all search engines, social media platforms, and third-party services you interact with through Ritva.
Any decisions made based on AI-generated recommendations, insights, or content provided by the Platform.
Obtaining all necessary permissions, licenses, and consents for any content, data, or materials you submit to or through the Platform.

By using Ritva, you warrant that your use will not violate the rights of any third party or applicable law. You agree to indemnify Ritva for any claims, losses, or liabilities arising from your failure to comply with the above responsibilities.

6. AI-Generated Content Disclaimer

Ritva's Platform employs large language models, machine learning systems, and other artificial intelligence technologies to generate recommendations, content drafts, SEO strategies, and analytical insights. By using these features, you acknowledge and agree to the following:

6.1 Nature of AI Outputs

All outputs produced by the Platform — including content, suggestions, analyses, and recommendations — are AI-generated and may contain errors, inaccuracies, or outdated information.
AI-generated outputs do not constitute professional advice of any kind, including legal, financial, medical, or technical advice.
Ritva does not represent or warrant the accuracy, completeness, reliability, or fitness for any particular purpose of any AI-generated output.

6.2 User Review Obligation

You are required to independently review, verify, and evaluate all AI-generated outputs before publishing, deploying, or acting upon them.
You bear full responsibility for any content published or decisions made based on outputs from the Platform.
Ritva strongly recommends that qualified professionals review AI-generated content before any public-facing use.

6.3 No Guarantee of Results

Ritva does not guarantee that use of its AI systems will result in improved search rankings, increased website traffic, higher engagement, or any specific business outcome.
SEO performance, AI visibility, and content results are influenced by numerous external factors beyond Ritva's control, including search engine algorithm changes, competitor activity, and market conditions.

7. Acceptable AI Usage

Ritva's AI systems are provided for legitimate visibility analysis and content improvement purposes only. You agree not to use the Platform's AI capabilities to:

Generate misleading content, disinformation, manipulated reviews, or fabricated testimonials intended to deceive users or search engines.
Execute black-hat SEO practices, including keyword stuffing, cloaking, link schemes, or any technique designed to manipulate search rankings through deceptive means.
Conduct mass-scale automated content campaigns designed to spam search engines, social platforms, or third-party systems.
Create impersonation content targeting real individuals, companies, or brands.
Generate content that is defamatory, harassing, discriminatory, or in violation of applicable laws.
Automate actions at volumes that exceed normal platform usage or that circumvent rate limits, access controls, or platform policies.
Use AI outputs to manipulate, deceive, or mislead end users of any platform or service.

Violations of this section may result in immediate account suspension without notice and may expose you to legal liability.

8. Intellectual Property

8.1 Ritva's Intellectual Property

The Platform, including its software, algorithms, user interface, design systems, branding, trademarks, documentation, AI models, infrastructure, and all underlying technology, is the exclusive intellectual property of Ritva and its licensors. All rights are reserved.

Nothing in these Terms grants you any right, title, or interest in Ritva's intellectual property except the limited license expressly set forth in Section 9 (Platform License).

8.2 Your Content and Data

You retain full ownership of all content, websites, data, and materials you submit to the Platform ("Your Content"). By submitting Your Content to Ritva, you grant Ritva a limited, non-exclusive, royalty-free license to store, process, analyze, transform, and generate reports from Your Content, solely to provide and improve the Platform's services to you. This license does not grant Ritva the right to use Your Content for any purpose other than service delivery.

Ritva does not claim ownership over your websites, domains, brand assets, or any content you provide. We do not use your submitted content to train AI models without your explicit consent.

8.3 Feedback

Any feedback, suggestions, or ideas you submit regarding the Platform may be used by Ritva without obligation, compensation, or restriction. This does not affect your ownership of Your Content.

9. Platform License

Subject to your compliance with these Terms, Ritva grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Platform for your personal or internal business purposes.

This license expressly prohibits you from:

Reselling, sublicensing, or redistributing access to the Platform to any third party.
Copying, reproducing, or creating derivative works of any portion of the Platform's software or systems.
Reverse engineering, decompiling, disassembling, or otherwise attempting to derive the source code of the Platform.
Using the Platform or its outputs to build a competing product or service.
Framing or mirroring any part of the Platform without Ritva's express prior written consent.

Any use of the Platform not expressly permitted under these Terms is strictly prohibited and may result in immediate account termination and legal action.

10. Prohibited Activities

In addition to the AI usage restrictions in Section 7, you agree not to use the Platform for any of the following:

Submitting URLs, content, or data for analysis without authorization from the respective website owner.
Uploading or transmitting malicious code, viruses, malware, or software designed to disrupt or damage systems.
Conducting unauthorized scraping or data extraction from the Platform or from third-party systems through the Platform.
Attempting to gain unauthorized access to the Platform's infrastructure, backend systems, or other users' accounts.
Interfering with or disrupting the integrity, performance, or security of the Platform or its underlying infrastructure.
Using the Platform in violation of any applicable law, including data protection, copyright, defamation, privacy, or anti-spam legislation.
Impersonating any person or entity, or misrepresenting your affiliation with any organization.
Using automated bots or scripts to access the Platform in ways that exceed normal usage patterns or circumvent access controls.

Ritva reserves the right to investigate suspected violations and to take appropriate action, including immediate account suspension or termination, without prior notice.

11. Subscriptions & Billing

11.1 Subscription Plans

Ritva offers the Platform on a subscription basis. Available plans, pricing, and included features are described at ritva.ai/pricing and are subject to change. Your subscription commences upon successful payment of the applicable fee.

11.2 Payment

All payments are processed by Ritva's third-party payment provider (currently Razorpay). By providing payment information, you authorize Ritva to charge the applicable fees through that provider.
All fees are stated in Indian Rupees (INR) unless otherwise specified. For international users, applicable currency conversion and fees are your responsibility.
Payment must be made in advance for the applicable subscription period (monthly or annual, as selected).

11.3 Automatic Renewal

Subscriptions automatically renew at the end of each billing period unless you cancel before the renewal date.
You will be charged the then-current subscription fee at renewal. Ritva will endeavor to notify you in advance of any pricing changes.
To cancel auto-renewal, you must do so through your account settings or by contacting support@ritva.ai at least 48 hours before your renewal date.

11.4 Cancellations & Refunds

You may cancel your subscription at any time. Cancellation takes effect at the end of the current billing period; you retain access to the Platform until that date.
Ritva does not provide refunds for partially used subscription periods, except where required by applicable law.
Ritva reserves the right to issue discretionary refunds on a case-by-case basis.

11.5 Failed Payments

If a payment fails, Ritva may attempt to reprocess the charge. Continued payment failure may result in suspension or downgrade of your account until payment is resolved.
You are responsible for maintaining valid and current payment information in your account.

11.6 Taxes

All fees are exclusive of applicable taxes, levies, or duties imposed by taxing authorities. You are responsible for paying all such taxes in connection with your subscription to Ritva.

12. Third-Party Services

Ritva integrates with and depends on various third-party services to deliver the Platform's functionality. These include AI API providers, cloud hosting infrastructure, analytics services, payment processors, and communication tools.

By using the Platform, you acknowledge and agree that:

Certain features of the Platform depend on third-party services that are outside Ritva's control.
Third-party services have their own terms of service, privacy policies, and usage limitations that may apply to your use.
Ritva is not responsible for the availability, accuracy, reliability, or performance of any third-party service.
Ritva is not liable for any damages, losses, or service interruptions caused by the failure, modification, or discontinuation of any third-party service.

Ritva does not endorse any third-party service referenced or integrated within the Platform. Your interactions with third-party services are governed entirely by those providers' own terms.

13. Privacy & Data

Your use of the Platform is subject to Ritva's Privacy Policy, which is incorporated into these Terms by reference. By using the Platform, you agree to the collection, use, storage, and processing of your data as described in the Privacy Policy, available at ritva.ai/privacy.

In addition to the Privacy Policy, you acknowledge:

URL and website data submitted to the Platform will be processed automatically by Ritva's analysis and AI systems.
Usage data, including interactions, content submissions, and analytical results, may be collected to improve Platform performance.
Ritva implements reasonable technical and organizational security measures to protect your data, but cannot guarantee absolute security against all threats.

14. Website Analysis & URL Submission

Ritva's core functionality includes automated website analysis and URL processing. By submitting URLs to the Platform, you represent and warrant that:

You own the websites or domains you submit, or have received explicit authorization from the website owner to submit them for analysis.
You understand that Ritva's systems may automatically crawl, analyze, and process submitted URLs as part of delivering the service.
Public website data associated with submitted URLs may be accessed and analyzed by the Platform.
You will not submit URLs belonging to third parties without their express consent, and you accept full responsibility for any unauthorized submissions.

Ritva does not claim any rights over websites analyzed through the Platform. Analysis outputs remain subject to the limitations set out in Section 6 (AI-Generated Content Disclaimer).

15. Search Engine & Platform Disclaimer

Ritva is an independent platform and is not affiliated with, endorsed by, or in any way officially connected to Google, Bing, OpenAI, Meta, YouTube, LinkedIn, X (Twitter), or any other search engine, social media platform, or AI provider.

All trademarks, service marks, and company names referenced within the Platform are the property of their respective owners.

Ritva does not have any special access, relationship, or agreement with search engines that would guarantee search ranking outcomes. The Platform's recommendations are based on publicly available information, AI analysis, and established SEO practices. Search engine algorithms are subject to change without notice and are entirely outside Ritva's control.

16. Service Availability

Ritva makes no guarantee of uninterrupted, error-free, or continuously available service. You acknowledge and agree that:

The Platform may experience scheduled or unscheduled downtime for maintenance, upgrades, or emergency repairs.
Platform features may be modified, suspended, replaced, or discontinued at any time and without prior notice.
The Platform may include experimental features, beta systems, or AI tools that are not production-validated and may behave unexpectedly.
Ritva will not be liable for any losses or damages resulting from Platform unavailability, interruptions, or changes to services.

Ritva will use commercially reasonable efforts to maintain service availability and will endeavor to provide advance notice of planned maintenance where practicable.

17. Beta Features

From time to time, Ritva may make available certain features, tools, or capabilities that are designated as beta, experimental, preview, or early access (collectively, "Beta Features"). By using any Beta Feature, you acknowledge and agree that:

Beta Features may be changed, limited, or removed at any time and without prior notice.
Beta Features may contain errors, bugs, or inaccuracies and are not warranted to be suitable for production use.
Ritva makes no representations or warranties regarding the performance, reliability, or continued availability of any Beta Feature.
Beta Features are provided "as is" and your use is entirely at your own risk. Ritva's standard limitations of liability apply in full.

18. Usage Limits & Fair Use

To protect the integrity and performance of the Platform for all users, Ritva may impose reasonable usage limits on your account. These limits may include, without limitation:

Usage limits on the number of audits, analyses, or reports generated per billing period.
Rate limits on API requests, crawling activity, and content generation.
Storage limits on data, URLs, and content retained within your account.

Ritva reserves the right to modify these limits at any time. Current limits applicable to your subscription plan are described at ritva.ai/pricing. Excessive or abusive usage patterns that degrade service quality for other users may result in throttling, temporary suspension, or account review, regardless of plan limits.

19. AI System Integrity

Ritva's AI systems are shared infrastructure serving all users of the Platform. To protect the reliability, quality, and integrity of these systems, Ritva reserves the right to:

Monitor AI usage patterns to detect abuse, anomalous activity, or attempts to circumvent platform controls.
Throttle, restrict, or temporarily suspend AI features for any account that exhibits usage patterns that may degrade platform performance or integrity.
Implement technical controls, filters, or guardrails on AI outputs to prevent harm, misuse, or policy violations.

These measures are taken to protect the Platform and all users. Ritva will not be liable for any interruption to AI features resulting from actions taken under this section.

20. Force Majeure

Ritva shall not be liable for any failure or delay in performing its obligations under these Terms where such failure or delay results from circumstances beyond its reasonable control, including but not limited to:

Acts of God, natural disasters, pandemics, or other extraordinary events.
Internet or telecommunications infrastructure failures, including disruptions to cloud hosting providers or third-party API services on which the Platform depends.
Government actions, regulatory changes, sanctions, embargoes, or orders of any governmental authority.
Cyberattacks, denial-of-service attacks, or other malicious acts targeting Ritva or its infrastructure providers.

In such circumstances, Ritva's obligations will be suspended for the duration of the event. Ritva will use reasonable efforts to notify affected users and to resume normal operations as quickly as practicable.

21. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, RITVA AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AND LICENSORS SHALL NOT BE LIABLE FOR:

Any indirect, incidental, special, consequential, exemplary, or punitive damages.
Loss of revenue, profits, data, business opportunities, or goodwill.
Damages arising from changes in search engine rankings or AI visibility outcomes.
Damages resulting from Platform interruptions, system failures, or data loss.
Damages arising from reliance on AI-generated outputs, recommendations, or content.
Damages caused by unauthorized access to your account or data.
Any other damages, whether arising from contract, tort, negligence, or otherwise, even if Ritva has been advised of the possibility of such damages.

IN ALL CASES, RITVA'S TOTAL AGGREGATE LIABILITY TO YOU FOR ANY CLAIM SHALL NOT EXCEED THE GREATER OF (A) THE AMOUNTS PAID BY YOU TO RITVA IN THE THREE (3) MONTHS PRECEDING THE CLAIM, OR (B) ONE HUNDRED UNITED STATES DOLLARS (USD $100).

*This section is subject to legal review and may be updated as Ritva evolves commercially.*

22. Indemnification

You agree to defend, indemnify, and hold harmless Ritva and its officers, directors, employees, agents, licensors, and service providers from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to:

Your use of the Platform in violation of these Terms.
Your violation of any applicable laws or regulations.
Content or URLs you submit, process, or publish through the Platform.
Any infringement of third-party rights — including intellectual property, privacy, or defamation claims — arising from your activities on the Platform.
Any misrepresentation made by you to Ritva or to third parties in connection with your use of the Platform.

23. Termination

Either you or Ritva may terminate your access to the Platform at any time:

You may stop using the Platform and close your account at any time by contacting support@ritva.ai.
Ritva may suspend or terminate your account, with or without notice, if you violate these Terms, engage in abusive behavior, or if continued use poses a risk to the Platform or other users.
Ritva may also terminate accounts in cases of extended inactivity, regulatory requirements, or business decisions to discontinue certain services.

Upon termination, your license to use the Platform ceases immediately. Sections that by their nature should survive termination — including Intellectual Property, Limitation of Liability, Indemnification, and Governing Law — shall survive indefinitely.

Ritva is not obligated to retain your data following account termination. Please refer to the Privacy Policy for data retention details.

24. Changes to Terms

Ritva reserves the right to update or modify these Terms at any time. When changes are made:

Updated Terms will be published at ritva.ai/terms with a revised Effective Date.
Where changes are material, Ritva will make reasonable efforts to notify registered users via email or in-platform notification.
Your continued use of the Platform after updated Terms become effective constitutes your acceptance of the revised Terms.

If you do not agree with any updated Terms, you must stop using the Platform and close your account. It is your responsibility to review these Terms periodically.

25. Governing Law

These Terms shall be governed by and construed in accordance with the laws of India, without regard to conflict of law principles. Any disputes arising under or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts located in Hyderabad, Telangana, India.

If any provision of these Terms is found to be unenforceable by a court of competent jurisdiction, that provision shall be modified to the minimum extent necessary to make it enforceable, and the remaining provisions shall continue in full force and effect.

*Governing law and dispute resolution provisions should be reviewed by qualified legal counsel before commercial launch.*

26. Contact Information

For any questions, concerns, or legal notices related to these Terms, please contact Ritva using the information below:

Platform: Ritva — AI Visibility Infrastructure
Website: ritva.ai
Legal: legal@ritva.ai
Support: support@ritva.ai
Security: security@ritva.ai

By using Ritva, you acknowledge that you have read, understood, and agreed to these Terms of Use.

*These Terms of Use are subject to legal review and may be updated prior to commercial launch. Ritva recommends that all legal documents be reviewed by qualified legal counsel before publication.*

LEGAL

RITVA — Terms of Use

AI Visibility Infrastructure Platform

Effective Date: June 12, 2026
Last Updated: June 12, 2026
Platform: ritva.ai
Operator: Pavan Kumar (Sole Proprietorship)
Legal Contact: legal@ritva.ai

1. Acceptance of Terms

If you do not accept these Terms in their entirety, you are not authorized to use Ritva and must immediately cease all access to the Platform.

2. Eligibility

To access and use Ritva, you must:

Be at least 18 years of age, or the legal age of majority in your jurisdiction, whichever is greater.
Have full legal capacity to enter into binding agreements.
If acting on behalf of a company or organization, have explicit authority to legally bind that entity.
Comply with all applicable local, national, and international laws and regulations relevant to your use of the Platform.
Not be a person or entity barred from using the Platform under applicable law.

Ritva reserves the right to verify eligibility at any time and to decline access to any user at its sole discretion.

3. Description of Services

AI-powered search visibility analysis and SEO signal interpretation
Search engine optimization recommendations and strategic execution tooling
AI-generated content preparation and publishing assistance
Website crawling, analysis, and technical audit systems
Discovery infrastructure across web, social, and programmatic channels
Multi-platform content management support (Website, Instagram, YouTube, LinkedIn, X/Twitter)
Performance tracking, reporting, and growth analytics

*Ritva is not a substitute for professional SEO consultation, legal advice, or business strategy. Results vary based on platform conditions, competitive landscape, and user implementation.*

4. User Accounts

To access certain features of the Platform, you must register for an account. By creating an account, you agree to:

Provide accurate, current, and complete information during registration and maintain its accuracy over time.
Maintain the confidentiality of your login credentials. You are solely responsible for all activity that occurs under your account.
Immediately notify Ritva at security@ritva.ai if you become aware of any unauthorized use of your account or any security breach.
Not share your account credentials with any third party or permit unauthorized persons to access your account.
Not create multiple accounts for the purpose of circumventing Platform limits, restrictions, or policies.

5. User Responsibilities

You are solely and fully responsible for:

All URLs, domains, and websites you submit to the Platform for analysis, optimization, or processing.
All content you publish, schedule, or deploy using outputs generated by the Platform.
Ensuring your use of the Platform complies with all applicable laws, including data protection, intellectual property, spam, and consumer protection regulations.
Compliance with the terms, policies, and webmaster guidelines of all search engines, social media platforms, and third-party services you interact with through Ritva.
Any decisions made based on AI-generated recommendations, insights, or content provided by the Platform.
Obtaining all necessary permissions, licenses, and consents for any content, data, or materials you submit to or through the Platform.

6. AI-Generated Content Disclaimer

6.1 Nature of AI Outputs

All outputs produced by the Platform — including content, suggestions, analyses, and recommendations — are AI-generated and may contain errors, inaccuracies, or outdated information.
AI-generated outputs do not constitute professional advice of any kind, including legal, financial, medical, or technical advice.
Ritva does not represent or warrant the accuracy, completeness, reliability, or fitness for any particular purpose of any AI-generated output.

6.2 User Review Obligation

You are required to independently review, verify, and evaluate all AI-generated outputs before publishing, deploying, or acting upon them.
You bear full responsibility for any content published or decisions made based on outputs from the Platform.
Ritva strongly recommends that qualified professionals review AI-generated content before any public-facing use.

6.3 No Guarantee of Results

Ritva does not guarantee that use of its AI systems will result in improved search rankings, increased website traffic, higher engagement, or any specific business outcome.
SEO performance, AI visibility, and content results are influenced by numerous external factors beyond Ritva's control, including search engine algorithm changes, competitor activity, and market conditions.

7. Acceptable AI Usage

Ritva's AI systems are provided for legitimate visibility analysis and content improvement purposes only. You agree not to use the Platform's AI capabilities to:

Generate misleading content, disinformation, manipulated reviews, or fabricated testimonials intended to deceive users or search engines.
Execute black-hat SEO practices, including keyword stuffing, cloaking, link schemes, or any technique designed to manipulate search rankings through deceptive means.
Conduct mass-scale automated content campaigns designed to spam search engines, social platforms, or third-party systems.
Create impersonation content targeting real individuals, companies, or brands.
Generate content that is defamatory, harassing, discriminatory, or in violation of applicable laws.
Automate actions at volumes that exceed normal platform usage or that circumvent rate limits, access controls, or platform policies.
Use AI outputs to manipulate, deceive, or mislead end users of any platform or service.

Violations of this section may result in immediate account suspension without notice and may expose you to legal liability.

8. Intellectual Property

8.1 Ritva's Intellectual Property

Nothing in these Terms grants you any right, title, or interest in Ritva's intellectual property except the limited license expressly set forth in Section 9 (Platform License).

8.2 Your Content and Data

Ritva does not claim ownership over your websites, domains, brand assets, or any content you provide. We do not use your submitted content to train AI models without your explicit consent.

8.3 Feedback

Any feedback, suggestions, or ideas you submit regarding the Platform may be used by Ritva without obligation, compensation, or restriction. This does not affect your ownership of Your Content.

9. Platform License

This license expressly prohibits you from:

Reselling, sublicensing, or redistributing access to the Platform to any third party.
Copying, reproducing, or creating derivative works of any portion of the Platform's software or systems.
Reverse engineering, decompiling, disassembling, or otherwise attempting to derive the source code of the Platform.
Using the Platform or its outputs to build a competing product or service.
Framing or mirroring any part of the Platform without Ritva's express prior written consent.

Any use of the Platform not expressly permitted under these Terms is strictly prohibited and may result in immediate account termination and legal action.

10. Prohibited Activities

In addition to the AI usage restrictions in Section 7, you agree not to use the Platform for any of the following:

Submitting URLs, content, or data for analysis without authorization from the respective website owner.
Uploading or transmitting malicious code, viruses, malware, or software designed to disrupt or damage systems.
Conducting unauthorized scraping or data extraction from the Platform or from third-party systems through the Platform.
Attempting to gain unauthorized access to the Platform's infrastructure, backend systems, or other users' accounts.
Interfering with or disrupting the integrity, performance, or security of the Platform or its underlying infrastructure.
Using the Platform in violation of any applicable law, including data protection, copyright, defamation, privacy, or anti-spam legislation.
Impersonating any person or entity, or misrepresenting your affiliation with any organization.
Using automated bots or scripts to access the Platform in ways that exceed normal usage patterns or circumvent access controls.

Ritva reserves the right to investigate suspected violations and to take appropriate action, including immediate account suspension or termination, without prior notice.

11. Subscriptions & Billing

11.1 Subscription Plans

11.2 Payment

All payments are processed by Ritva's third-party payment provider (currently Razorpay). By providing payment information, you authorize Ritva to charge the applicable fees through that provider.
All fees are stated in Indian Rupees (INR) unless otherwise specified. For international users, applicable currency conversion and fees are your responsibility.
Payment must be made in advance for the applicable subscription period (monthly or annual, as selected).

11.3 Automatic Renewal

Subscriptions automatically renew at the end of each billing period unless you cancel before the renewal date.
You will be charged the then-current subscription fee at renewal. Ritva will endeavor to notify you in advance of any pricing changes.
To cancel auto-renewal, you must do so through your account settings or by contacting support@ritva.ai at least 48 hours before your renewal date.

11.4 Cancellations & Refunds

You may cancel your subscription at any time. Cancellation takes effect at the end of the current billing period; you retain access to the Platform until that date.
Ritva does not provide refunds for partially used subscription periods, except where required by applicable law.
Ritva reserves the right to issue discretionary refunds on a case-by-case basis.

11.5 Failed Payments

If a payment fails, Ritva may attempt to reprocess the charge. Continued payment failure may result in suspension or downgrade of your account until payment is resolved.
You are responsible for maintaining valid and current payment information in your account.

11.6 Taxes

All fees are exclusive of applicable taxes, levies, or duties imposed by taxing authorities. You are responsible for paying all such taxes in connection with your subscription to Ritva.

12. Third-Party Services

By using the Platform, you acknowledge and agree that:

Certain features of the Platform depend on third-party services that are outside Ritva's control.
Third-party services have their own terms of service, privacy policies, and usage limitations that may apply to your use.
Ritva is not responsible for the availability, accuracy, reliability, or performance of any third-party service.
Ritva is not liable for any damages, losses, or service interruptions caused by the failure, modification, or discontinuation of any third-party service.

Ritva does not endorse any third-party service referenced or integrated within the Platform. Your interactions with third-party services are governed entirely by those providers' own terms.

13. Privacy & Data

In addition to the Privacy Policy, you acknowledge:

URL and website data submitted to the Platform will be processed automatically by Ritva's analysis and AI systems.
Usage data, including interactions, content submissions, and analytical results, may be collected to improve Platform performance.
Ritva implements reasonable technical and organizational security measures to protect your data, but cannot guarantee absolute security against all threats.

14. Website Analysis & URL Submission

Ritva's core functionality includes automated website analysis and URL processing. By submitting URLs to the Platform, you represent and warrant that:

You own the websites or domains you submit, or have received explicit authorization from the website owner to submit them for analysis.
You understand that Ritva's systems may automatically crawl, analyze, and process submitted URLs as part of delivering the service.
Public website data associated with submitted URLs may be accessed and analyzed by the Platform.
You will not submit URLs belonging to third parties without their express consent, and you accept full responsibility for any unauthorized submissions.

Ritva does not claim any rights over websites analyzed through the Platform. Analysis outputs remain subject to the limitations set out in Section 6 (AI-Generated Content Disclaimer).

15. Search Engine & Platform Disclaimer

All trademarks, service marks, and company names referenced within the Platform are the property of their respective owners.

16. Service Availability

Ritva makes no guarantee of uninterrupted, error-free, or continuously available service. You acknowledge and agree that:

The Platform may experience scheduled or unscheduled downtime for maintenance, upgrades, or emergency repairs.
Platform features may be modified, suspended, replaced, or discontinued at any time and without prior notice.
The Platform may include experimental features, beta systems, or AI tools that are not production-validated and may behave unexpectedly.
Ritva will not be liable for any losses or damages resulting from Platform unavailability, interruptions, or changes to services.

Ritva will use commercially reasonable efforts to maintain service availability and will endeavor to provide advance notice of planned maintenance where practicable.

17. Beta Features

Beta Features may be changed, limited, or removed at any time and without prior notice.
Beta Features may contain errors, bugs, or inaccuracies and are not warranted to be suitable for production use.
Ritva makes no representations or warranties regarding the performance, reliability, or continued availability of any Beta Feature.
Beta Features are provided "as is" and your use is entirely at your own risk. Ritva's standard limitations of liability apply in full.

18. Usage Limits & Fair Use

To protect the integrity and performance of the Platform for all users, Ritva may impose reasonable usage limits on your account. These limits may include, without limitation:

Usage limits on the number of audits, analyses, or reports generated per billing period.
Rate limits on API requests, crawling activity, and content generation.
Storage limits on data, URLs, and content retained within your account.

19. AI System Integrity

Ritva's AI systems are shared infrastructure serving all users of the Platform. To protect the reliability, quality, and integrity of these systems, Ritva reserves the right to:

Monitor AI usage patterns to detect abuse, anomalous activity, or attempts to circumvent platform controls.
Throttle, restrict, or temporarily suspend AI features for any account that exhibits usage patterns that may degrade platform performance or integrity.
Implement technical controls, filters, or guardrails on AI outputs to prevent harm, misuse, or policy violations.

These measures are taken to protect the Platform and all users. Ritva will not be liable for any interruption to AI features resulting from actions taken under this section.

20. Force Majeure

Acts of God, natural disasters, pandemics, or other extraordinary events.
Internet or telecommunications infrastructure failures, including disruptions to cloud hosting providers or third-party API services on which the Platform depends.
Government actions, regulatory changes, sanctions, embargoes, or orders of any governmental authority.
Cyberattacks, denial-of-service attacks, or other malicious acts targeting Ritva or its infrastructure providers.

21. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, RITVA AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AND LICENSORS SHALL NOT BE LIABLE FOR:

Any indirect, incidental, special, consequential, exemplary, or punitive damages.
Loss of revenue, profits, data, business opportunities, or goodwill.
Damages arising from changes in search engine rankings or AI visibility outcomes.
Damages resulting from Platform interruptions, system failures, or data loss.
Damages arising from reliance on AI-generated outputs, recommendations, or content.
Damages caused by unauthorized access to your account or data.
Any other damages, whether arising from contract, tort, negligence, or otherwise, even if Ritva has been advised of the possibility of such damages.

*This section is subject to legal review and may be updated as Ritva evolves commercially.*

22. Indemnification

Your use of the Platform in violation of these Terms.
Your violation of any applicable laws or regulations.
Content or URLs you submit, process, or publish through the Platform.
Any infringement of third-party rights — including intellectual property, privacy, or defamation claims — arising from your activities on the Platform.
Any misrepresentation made by you to Ritva or to third parties in connection with your use of the Platform.

23. Termination

Either you or Ritva may terminate your access to the Platform at any time:

You may stop using the Platform and close your account at any time by contacting support@ritva.ai.
Ritva may suspend or terminate your account, with or without notice, if you violate these Terms, engage in abusive behavior, or if continued use poses a risk to the Platform or other users.
Ritva may also terminate accounts in cases of extended inactivity, regulatory requirements, or business decisions to discontinue certain services.

Ritva is not obligated to retain your data following account termination. Please refer to the Privacy Policy for data retention details.

24. Changes to Terms

Ritva reserves the right to update or modify these Terms at any time. When changes are made:

Updated Terms will be published at ritva.ai/terms with a revised Effective Date.
Where changes are material, Ritva will make reasonable efforts to notify registered users via email or in-platform notification.
Your continued use of the Platform after updated Terms become effective constitutes your acceptance of the revised Terms.

If you do not agree with any updated Terms, you must stop using the Platform and close your account. It is your responsibility to review these Terms periodically.

25. Governing Law

*Governing law and dispute resolution provisions should be reviewed by qualified legal counsel before commercial launch.*

26. Contact Information

For any questions, concerns, or legal notices related to these Terms, please contact Ritva using the information below:

Platform: Ritva — AI Visibility Infrastructure
Website: ritva.ai
Legal: legal@ritva.ai
Support: support@ritva.ai
Security: security@ritva.ai

By using Ritva, you acknowledge that you have read, understood, and agreed to these Terms of Use.

*These Terms of Use are subject to legal review and may be updated prior to commercial launch. Ritva recommends that all legal documents be reviewed by qualified legal counsel before publication.*

RITVA — Terms of Use

Table of Contents

1. Acceptance of Terms

2. Eligibility

3. Description of Services

4. User Accounts

5. User Responsibilities

6. AI-Generated Content Disclaimer

6.1 Nature of AI Outputs

6.2 User Review Obligation

6.3 No Guarantee of Results

7. Acceptable AI Usage

8. Intellectual Property

8.1 Ritva's Intellectual Property

8.2 Your Content and Data

8.3 Feedback

9. Platform License

10. Prohibited Activities

11. Subscriptions & Billing

11.1 Subscription Plans

11.2 Payment

11.3 Automatic Renewal

11.4 Cancellations & Refunds

11.5 Failed Payments

11.6 Taxes

12. Third-Party Services

13. Privacy & Data

14. Website Analysis & URL Submission

15. Search Engine & Platform Disclaimer

16. Service Availability

17. Beta Features

18. Usage Limits & Fair Use

19. AI System Integrity

20. Force Majeure

21. Limitation of Liability

22. Indemnification

23. Termination

24. Changes to Terms

25. Governing Law

26. Contact Information

RITVA — Terms of Use

Table of Contents

1. Acceptance of Terms

2. Eligibility

3. Description of Services

4. User Accounts

5. User Responsibilities

6. AI-Generated Content Disclaimer

6.1 Nature of AI Outputs

6.2 User Review Obligation

6.3 No Guarantee of Results

7. Acceptable AI Usage

8. Intellectual Property

8.1 Ritva's Intellectual Property

8.2 Your Content and Data

8.3 Feedback

9. Platform License

10. Prohibited Activities

11. Subscriptions & Billing

11.1 Subscription Plans

11.2 Payment

11.3 Automatic Renewal

11.4 Cancellations & Refunds

11.5 Failed Payments

11.6 Taxes

12. Third-Party Services

13. Privacy & Data

14. Website Analysis & URL Submission

15. Search Engine & Platform Disclaimer

16. Service Availability

17. Beta Features

18. Usage Limits & Fair Use

19. AI System Integrity

20. Force Majeure

21. Limitation of Liability

22. Indemnification

23. Termination

24. Changes to Terms

25. Governing Law

26. Contact Information